The concept of a 'Purple Cow' applies to businesses in the sense that it encourages them to be remarkable or stand out from the crowd. Instead of focusing on the masses like 'Brown Cows', 'Purple Cows' focus on creating products and services that are innovative and unique, which Seth Godin refers to as 'idea viruses'. These remarkable products or services are targeted at early adopters or 'sneezers' who will share and talk about them, thereby spreading the 'idea virus'.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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