The concept of a 'Purple Cow' in marketing strategies refers to the idea of making a product or service stand out by being new, different, and exciting. It's about taking risks to be remarkable, as being safe can be risky. Companies that cling to traditional marketing may feel safe, but they are at risk. Examples of 'Purple Cow' products or services include Sam Adams, Jet Blue, and Starbucks, which are all remarkable and worth noticing.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
View summary