The concept of a 'Purple Cow' challenges traditional marketing strategies by emphasizing the importance of being remarkable and different. In the context of an oversaturated advertising market, it suggests that customers are more likely to pay attention to something that stands out as unique and noteworthy, rather than something that simply adds to the noise. This approach challenges the traditional focus on volume and reach in advertising, instead advocating for a focus on quality and differentiation.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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