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The concept of 'Being safe is risky' can apply to other areas of business in the sense that sticking to traditional methods or not taking risks can lead to stagnation. In areas like innovation, strategy, and leadership, taking calculated risks can lead to growth and progress. For instance, in innovation, businesses that do not take the risk to innovate may find themselves outpaced by competitors. In strategy, sticking to the same plan without considering changes in the market can lead to missed opportunities. In leadership, not taking the risk to make tough decisions can lead to a lack of direction for the company.
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So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Seth Godin puts it, “...picture driving down a countr...
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What makes a product or service worthy of remarks is what makes it remarkable. New. Different. Exciting. These are just some of things that make a product stand out. As Godin puts it, "Being safe is risky." By clinging to traditional marketing, most companies may feel safe, but they are at risk. This book teaches that taking the risk to be remarkable is the safest way to succeed. Godin gives some good examples of products and services worth talking about. Sam Adams, Jet Blue, and Starbucks are all remarkable. They are exceptional and worth noticing.
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