How does the concept of ethical fading presented in The Infinite Game challenge existing paradigms or practices in the field of business ethics?

The concept of ethical fading presented in The Infinite Game challenges existing paradigms or practices in the field of business ethics by highlighting the dangers of prioritizing short-term goals over ethical considerations. It suggests that when organizations allow small, dubious actions to achieve targets without check, it sends a message to employees that goals matter more than ethics. This can lead to a culture of ethical fading, where individuals commit unethical acts while falsely believing they have not compromised any principles. Over time, this can result in significant costs to the organization and its customers, challenging the traditional focus on short-term success and emphasizing the importance of ethical leadership for long-term resilience and competitiveness.

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Ethical Fading happens when an organization's culture allows people to commit unethical acts while falsely believing that they have not compromised any principles. Small, dubious actions to achieve targets, when unchecked, send a message to employees that goals matter more than ethics. Ethical fading grows with every such act. Over the long run, ethical fading will create a far higher cost to the organization and its customers than the seeming short-term benefit it offers.

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The Infinite Game

What’s the difference between leaders who only achieve short-term success and visionaries who create resilient and truly competitive organizations? Re...

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