The concept of Purple Cow significantly deviates from traditional marketing strategies. Traditional marketing often targets the masses, trying to appeal to as many people as possible. On the other hand, the Purple Cow approach focuses on creating something remarkable or unique that stands out like a 'Purple Cow' in a field of brown ones. This remarkable product or service is then targeted towards early adopters or 'sneezers' who are more likely to share and talk about it, thereby spreading the 'idea virus'. This approach relies more on word-of-mouth marketing and less on mass advertising.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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