How does the cost of Facebook ads compare to other social media p

The cost of Facebook ads is generally higher compared to other social media platforms. For instance, for every dollar per user TikTok makes, Twitter makes five, YouTube makes seven, and Facebook and Instagram make nine. The average starting cost of 1000 impressions for a Facebook ad in 2021 is $11, which is a significant increase from $5.12 in 2019.

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Since the pandemic accelerated online spending to $26.7 trillion in 2020, the average starting cost of 1000 impressions for a Facebook ad went up with it. For example, the average starting CPM in 2019 was around $5.12, but by May 2020, it had risen to $7.19. In October of 2021, Facebook's average CPM is $11. Now compare that to TikTok, which brings in $1.3 billion in annual ad sales. In 2020, Facebook generated around $84 billion. In fact, for every one dollar per user TikTok makes, Twitter makes five, YouTube makes seven, and Facebook and Instagram make nine.

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Sales Strategies Toolkit

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