Question
The cultural aspect can significantly influence a company's monetization strategy. For instance, cultural norms and values can dictate consumer behavior and preferences, which in turn can shape the types of products or services that are likely to be successful in a particular market. Additionally, cultural factors can influence the way businesses operate, including their approach to pricing, marketing, and customer service. Therefore, understanding the cultural context is crucial for developing an effective monetization strategy.
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Microsoft's licensing of its Windows OS to PC manufacturers is a classic success story. In more recent times, ARM Holdings, a British semiconductor and software design company, doesn't manufacture its own chips. Instead, it licenses its designs to giants like Qualcomm and Apple. Ok, this all makes sense, so what's specifically "cultural" about it?
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