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The Design Sprint approach helps in saving money and resources by compressing months of decision-making and testing into just one week. It allows businesses to quickly validate or invalidate their assumptions, thus preventing them from wasting time and resources on unviable ideas. Even if the solution fails, it's a valuable process because you can learn from it and not waste any more time on a bad idea.
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Finally, it's show time. As the interviewer conducts usability test sessions on Friday, observers should take notes and plot insights on a table. The test results will help to validate or invalidate the sprint's original assumption. The results will show whether your solution will succeed, whether it needs improvement, or whether it will be a complete waste money and resources. Even if the solution fails, it's a valuable process because you can learn from it and not waste any more time on a bad idea. (Slide 31)
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Do you have any business or creative ideas that need to be validated? Inspired by Google Ventures, this Design Sprint presentation guides through a fi...
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