Question
The Experience Economy differs from traditional commodity-based economies in that it's not just about adding value to a product or service, but about creating a transformative experience for the customer. A good example of this is how the Rawlings company transformed baseball. Instead of focusing on improving the product, which is already seemingly perfect, they focused on enhancing the experience of their customers, who are mostly people who enjoy baseball and a good game of catch.
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The Experience Economy isn't just about adding value; it's about transformation. The example of how the Rawlings company transformed baseball is a good way for readers to understand this game-changing concept. For a company that is the exclusive baseball manufacturer to the Major Leagues, the thought of improving upon a seemingly perfect product seems like a waste of time. But Rawlings realized that most of its customers aren't Major League players, they are people who enjoy baseball and a good game of catch.
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