The fusion of brand and culture can significantly enhance a company's competitiveness. When the brand and culture align, it creates a consistent image for both customers and employees. This alignment ensures that the company's external image matches the experience of working for or with the company, leading to smoother operations and greater success. This can result in increased customer loyalty, employee satisfaction, and overall business performance.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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