The fusion of brand and culture can significantly affect a company's ability to innovate. When the brand and culture are aligned, it creates a harmonious environment that can foster creativity and innovation. It allows for a seamless experience for both employees and customers, which can lead to more effective problem-solving and innovative solutions. This alignment can also enhance the company's external image, making it more attractive to potential customers and partners, which can open up new opportunities for innovation.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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