The fusion of brand and culture can significantly affect a company's profitability. When the brand and culture are aligned, it creates a consistent image for both customers and employees. This harmony between external image and internal experience can lead to smoother operations and increased success. It can enhance customer loyalty, improve employee satisfaction and productivity, and ultimately lead to increased sales and profitability.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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