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The fusion of brand and culture contributes to market dominance by creating a strong, unified identity that resonates with consumers and employees alike. This fusion can lead to a competitive advantage, as it often results in a company that is more cohesive, efficient, and innovative. Companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen have leveraged this strategy to achieve significant turnarounds and market dominance. They have done this through various means, including re-thinking core operations and organizational design, intentionally designing employee experiences, and establishing corporate rituals and routines.
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We'll show you case studies from Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and many others. Learn how they leverage the foundations of brand and culture fusion – finding an overarching purpose and core values – to achieve competitive advantage. Get insight into the causes and effects of their incredible turnarounds and fantastic downfalls, all rooted in their success or failure to fuse brand and culture. We'll reveal the concrete ways they achieved this, from re-thinking core operations and organizational design, to intentional design of employee experience, corporate rituals, routines, and more.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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