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The fusion of brand and culture contributes to a company's success by creating a harmonious image for both customers and employees. When the external image of the company aligns with the internal experience of working for or with the company, operations run more smoothly and successfully.
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When brand and culture are in sync with one another, the organization creates a seamless picture for both customers and employees. The company's external image is in harmony with the experience of working for and working with that company. As a result, everything runs more smoothly and successfully.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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