The fusion of brand and culture can significantly impact the employee experience. When a company's brand and culture are aligned, it can create a sense of purpose and shared values among employees. This can lead to increased motivation, engagement, and productivity. Companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen have leveraged this approach to gain a competitive advantage. They have done this by re-thinking core operations and organizational design, intentionally designing the employee experience, and creating corporate rituals and routines.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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