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The fusion of brand and culture can significantly impact the employee experience. When a company's brand and culture are aligned, it can create a sense of purpose and shared values among employees. This can lead to increased motivation, engagement, and productivity. Companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen have leveraged this approach to gain a competitive advantage. They have done this by re-thinking core operations and organizational design, intentionally designing the employee experience, and creating corporate rituals and routines.
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We'll show you case studies from Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, Volkswagen, and many others. Learn how they leverage the foundations of brand and culture fusion – finding an overarching purpose and core values – to achieve competitive advantage. Get insight into the causes and effects of their incredible turnarounds and fantastic downfalls, all rooted in their success or failure to fuse brand and culture. We'll reveal the concrete ways they achieved this, from re-thinking core operations and organizational design, to intentional design of employee experience, corporate rituals, routines, and more.
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Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they manage to resonate so deeply with consumers, main...
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