The fusion of brand and culture resonates with consumers by creating a strong, unified identity that consumers can relate to and feel a part of. This is achieved by aligning the company's purpose and core values with its brand image. When a company's brand and culture are in sync, it can lead to increased customer loyalty and competitive advantage. Examples of this can be seen in companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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