The interplay between divergent and convergent thinking aids in product discovery by allowing for a broad generation of ideas and then a focused selection of the most practical ones. In the divergent phase, creativity is encouraged and a large quantity of ideas is generated. This is followed by the convergent phase, where critical thinking is used to narrow down these ideas to the most practical and beneficial ones. This process, with its emphasis on rapid iterations, is crucial in product discovery.
How can you accelerate the cerebral engines that power those “Aha!” moments? And what sets a good id...
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