The interplay between divergent and convergent thinking aids in product discovery by allowing for a broad generation of ideas and then a focused selection of the most practical ones. In the divergent phase, creativity is encouraged and a large quantity of ideas is generated. This is followed by the convergent phase, where critical thinking is used to narrow down these ideas to the most practical and beneficial ones. This process, with its emphasis on rapid iterations, is crucial in product discovery.
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Divergent thinking is also known as the generative or flaring phase. At this point, let your imagination flow, anything goes. This is when quantity matters more than quality. Once enough ideas have been collected, we then transition into convergent thinking, also known as the selective or focusing phase. This is when hard cold logic and critical thinking reign supreme. Use this occasion to narrow down the collection of ideas into only the practical few. In fact, this interplay between divergent and convergent thinking has taken up a critical role in product discovery, with an emphasis on rapid iterations.