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'The Lean Product Playbook' is highly relevant to contemporary issues in product development. It addresses the common problem of products failing not because of poor construction or marketing, but due to their inability to delight customers. The book provides a step-by-step guide to achieving the perfect product-market fit, a concept that is crucial in today's competitive market. It emphasizes on the importance of qualitative tests for testing and improving product-market fit, and discusses the role of fidelity and interactivity in product testing. These concepts are very much in line with the current trends in product development.
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Why do so many products fail? It's not because they are built or marketed poorly, but because they don’t delight customers. Read this book summary for...
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Qualitative tests are ideal for testing and improving Product-market fit. The quality of feedback in a product test depends on fidelity and Interactivity. Fidelity is how closely the artifact resembles the final product, and Interactivity is the extent to which a customer can interact with a live, working product.
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