The Market Attractiveness Framework considers the Growth Rate as one of the key factors in assessing the attractiveness of a market. It is used to evaluate the potential for market expansion and the future prospects of the market. A high growth rate indicates a rapidly expanding market, which could present significant opportunities for a business. Conversely, a low growth rate might suggest a saturated or declining market, which could pose challenges.
Use our compilation of commonly used Consulting Frameworks to better structure your analysis and com...
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