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The Market Attractiveness Framework considers the Growth Rate as one of the key factors in assessing the attractiveness of a market. It is used to evaluate the potential for market expansion and the future prospects of the market. A high growth rate indicates a rapidly expanding market, which could present significant opportunities for a business. Conversely, a low growth rate might suggest a saturated or declining market, which could pose challenges.
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Communicate the results of a portfolio analysis you conducted with the Market Attractiveness Framework. The results can be divided into: Market Size, Growth Rate, Institutional Contexts, Competition, Cultural and Economic Distance. If the strategy around your venture's compelling story (based on a strong argument for the future) needs to be redefined, employ the AcdB model. Examine current position, define vision and map out an effective direction. With the The Strategic Triangle (3C's) framework slide, you can demonstrate the competitive position in relation to customers, products and channels, define your strategy and explain the measures that can be taken to drive improvements.
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