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The number of locations a competitor has can significantly affect their competitive position. More locations can mean a wider geographic coverage, which can lead to a larger customer base, increased brand visibility, and potentially higher sales. However, it also means higher operational costs. Therefore, a balance must be achieved to ensure profitability. It's also important to note that having more locations doesn't necessarily mean a better competitive position if the quality of products or services is compromised.
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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