'The Power of Habit' challenges traditional views on behavior change by suggesting that habits, rather than conscious decision-making, are at the core of our actions. It posits that by understanding the structure of habits - cue, routine, reward - we can change our behaviors. This contrasts with traditional views that often focus on willpower or motivation as the primary drivers of behavior change.
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Using examples of how habits impact daily life and business, The Power of Habit explains why people do the things they do. With an understanding of ho...
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Using examples of how habits impact daily life and business, explains why people do the things they do. With an understanding of how and why habits have so much influence, it's possible to change behaviors. The book explains how habits are formed, how they become a part of the subconscious, and how they often go unnoticed. It's the lack of awareness that makes some habits so damaging and understanding how habits are built is the first step in recognizing them.