Question
The pricing landscape helps in understanding the price sensitivity of current customers by providing a detailed analysis of how many units were sold at each historical price point during specific time periods. This data can reveal patterns and trends in customer purchasing behavior, indicating how changes in price affect sales volume. Additionally, incorporating factors like marketing spend and customer lifetime value (LTV) can provide a more comprehensive view of customer behavior and price sensitivity.
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Next up is a pricing landscape to find the price sensitivity of your current customers. In the pricing data table of the Price sensitivity tab, enter how many units sold at each historical price point during each time period. Add any marketing spend and customer lifetime value, or LTV, of that cohort.
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