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The problem identified in a pitch deck is crucial to the overall business model because it establishes the need for the company's existence. It presents a gap or issue in the market that the company aims to address or solve. This problem is what justifies the company's product or service and shapes its business strategy. Without a real, significant problem, there's no need for the business. Therefore, the problem identified in the pitch deck is directly tied to the company's business model and its potential for success.
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The most important aspect of any pitch is to set up the problem that your company aims to solve. Without a real problem to solve, there's no need for your business. For example, did you know one of WeWork founder Adam Neumann's first business idea was kneepads for babies? Babies have crawled on their own for centuries, so this wasn't a real problem. Cheap office space was a much better idea.
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Need a pitch deck template to impress investors or potential partners? And why is it that the top-funded pitch decks all seem to follow the same forma...
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