The problem identified in a pitch deck is crucial to the overall business model because it establishes the need for the company's existence. It presents a gap or issue in the market that the company aims to address or solve. This problem is what justifies the company's product or service and shapes its business strategy. Without a real, significant problem, there's no need for the business. Therefore, the problem identified in the pitch deck is directly tied to the company's business model and its potential for success.
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