How does the product evolution strategy of global companies like

The product evolution strategies of global companies like Apple and Google differ based on their unique business models, target audience, and market demands. Apple's strategy often involves creating a new market for high-end, innovative products and then gradually expanding its product line within that market. Google, on the other hand, tends to focus on creating a wide range of products that integrate with its core search and advertising business, often releasing them to the public in a beta state and then refining based on user feedback.

Asked on the following presentation:

Product Roadmap

Need to manage and share the development of a product? Product roadmaps work as a source of truth document to outline the direction, priorities, progr...

Get 5 out of 32 slides

Powerpoint

Keynote

Google Slides

Not for commercial use

Microsoft Powerpoint

Not for commercial use

Microsoft Powerpoint

Not for commercial use

Microsoft Powerpoint

Not for commercial use

Microsoft Powerpoint

Not for commercial use

Or, start for free ⬇️

Download and customize this and hundreds of business presentation templates for free

presentation Preview

Question was asked on:

A good roadmap will show stakeholders the strategic direction planned for a product. A "Product Evolution" is the journey any product takes to better serve the customers' needs. This slide shows a product's journey: starting with the minimum viable product, which is the bare minimum, with just the features the product needs to be usable. Next, the core product adds a few more features, and then the full-scale product has all the bells and whistles that the product should eventually include. It's basically the end goal. A product evolution canvas visualizes the products of different competitors to quickly compare them. On the right side, there's space to make note of the key takeaways of each product for analysis. The timeline shows how the appearance of products changes over time. Then, add some images or concept art of what the products look like.

Questions and answers

Can you provide a real-world example of a product that followed the product evolution roadmap from minimum viable product to full-scale product?

View answer

A classic example of a product that followed the product evolution roadmap from minimum viable product (MVP) to full-scale product is the social media platform, Facebook. Initially, Facebook started as a simple website called "Thefacebook" in 2004, designed for Harvard students to connect with each other. This was the MVP stage. As the platform gained popularity, it expanded to other universities and eventually to the general public, adding more features such as the "Wall", photo sharing, and status updates. This was the core product stage. Today, Facebook is a full-scale product with a multitude of features including marketplace, groups, events, and more. It has also acquired other companies like Instagram and WhatsApp, further expanding its product offerings.

What are some alternative strategies to the product evolution roadmap in managing the development of a product?

View answer

Some alternative strategies to the product evolution roadmap in managing the development of a product include Agile Roadmapping, Feature-based Roadmapping, and Vision-based Roadmapping. Agile Roadmapping is a flexible approach that allows for changes and adjustments as the product develops. Feature-based Roadmapping focuses on the development of specific features of the product. Vision-based Roadmapping, on the other hand, is driven by the long-term vision for the product, focusing on the overall direction rather than specific features or timelines.

View all questions

Ask another question

How does the product evolution strategy of global companies like Apple and Google differ from each other?

Product Roadmap

presentation Preview