The product evolution strategies of global companies like Apple and Google differ based on their unique business models, target audience, and market demands. Apple's strategy often involves creating a new market for high-end, innovative products and then gradually expanding its product line within that market. Google, on the other hand, tends to focus on creating a wide range of products that integrate with its core search and advertising business, often releasing them to the public in a beta state and then refining based on user feedback.

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A classic example of a product that followed the product evolution roadmap from minimum viable product (MVP) to full-scale product is the social media platform, Facebook. Initially, Facebook started as a simple website called "Thefacebook" in 2004, designed for Harvard students to connect with each other. This was the MVP stage. As the platform gained popularity, it expanded to other universities and eventually to the general public, adding more features such as the "Wall", photo sharing, and status updates. This was the core product stage. Today, Facebook is a full-scale product with a multitude of features including marketplace, groups, events, and more. It has also acquired other companies like Instagram and WhatsApp, further expanding its product offerings.

Some alternative strategies to the product evolution roadmap in managing the development of a product include Agile Roadmapping, Feature-based Roadmapping, and Vision-based Roadmapping. Agile Roadmapping is a flexible approach that allows for changes and adjustments as the product develops. Feature-based Roadmapping focuses on the development of specific features of the product. Vision-based Roadmapping, on the other hand, is driven by the long-term vision for the product, focusing on the overall direction rather than specific features or timelines.

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Product Roadmap

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