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The product evolution strategies of global companies like Apple and Google differ based on their unique business models, target audience, and market demands. Apple's strategy often involves creating a new market for high-end, innovative products and then gradually expanding its product line within that market. Google, on the other hand, tends to focus on creating a wide range of products that integrate with its core search and advertising business, often releasing them to the public in a beta state and then refining based on user feedback.
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Need to manage and share the development of a product? Product roadmaps work as a source of truth document to outline the direction, priorities, progr...
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A good roadmap will show stakeholders the strategic direction planned for a product. A "Product Evolution" is the journey any product takes to better serve the customers' needs. This slide shows a product's journey: starting with the minimum viable product, which is the bare minimum, with just the features the product needs to be usable. Next, the core product adds a few more features, and then the full-scale product has all the bells and whistles that the product should eventually include. It's basically the end goal. A product evolution canvas visualizes the products of different competitors to quickly compare them. On the right side, there's space to make note of the key takeaways of each product for analysis. The timeline shows how the appearance of products changes over time. Then, add some images or concept art of what the products look like.
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