The Purple Cow approach addresses the issue of market saturation by encouraging businesses to be remarkable and stand out in an overcrowded marketplace. Instead of following the traditional 5 Ps of marketing, which are no longer effective, businesses are taught to be like the Purple Cow - exciting and remarkable. This approach helps businesses get noticed in a saturated market.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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