The Purple Cow approach significantly impacts a business's brand identity by making it stand out in an overcrowded marketplace. It encourages businesses to be remarkable and unique, moving away from the traditional and typical Brown Cow marketing strategies. This shift towards being a Purple Cow can transform a business's brand identity, making it more exciting, noticeable, and memorable.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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