The Purple Cow approach, which emphasizes being remarkable and standing out in the marketplace, can impact pricing strategies by potentially allowing for premium pricing. If a product or service is truly unique and remarkable, customers may be willing to pay more for it. However, this approach also requires that the product or service truly deliver on its promises to justify the higher price.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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