The Purple Cow approach influences product development by encouraging businesses to create products that are remarkable and stand out in the market. Instead of focusing on traditional marketing strategies, the Purple Cow approach emphasizes on the importance of being unique and innovative. This approach pushes businesses to step out of their comfort zone and develop products that are exciting and different from the typical ones, thus making them more noticeable in an overcrowded marketplace.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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