The 'Purple Cow' concept applies to small businesses by encouraging them to create remarkable products or services that stand out, much like a purple cow would in a field of brown cows. By focusing on creating something unique and innovative, small businesses can attract early adopters or 'sneezers' who will share and talk about their product or service, helping to spread the word and grow the business.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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