The 'Purple Cow' concept, as proposed by Seth Godin, relates to brand loyalty in the sense that it encourages businesses to create products or services that are remarkable, unique, and worth talking about. This distinctiveness makes customers notice and remember the brand, leading to increased brand loyalty. Brands like Sam Adams, Jet Blue, and Starbucks are examples of this concept, as they stand out in their respective markets and have a loyal customer base.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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