The 'Purple Cow' concept relates to competitive advantage by encouraging businesses to be remarkable, new, different, and exciting. This approach makes a product or service stand out, which can give a company a competitive edge. Companies like Sam Adams, Jet Blue, and Starbucks are examples of businesses that have successfully applied this concept. They are exceptional and worth noticing, which makes them remarkable and gives them a competitive advantage.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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