The 'Purple Cow' concept, as proposed by Seth Godin, relates to customer satisfaction in the sense that it encourages businesses to create products or services that are remarkable, new, different, and exciting. These are the qualities that make a product stand out and worth talking about. When a company offers such products or services, it is likely to satisfy its customers because it meets or even exceeds their expectations. Companies like Sam Adams, Jet Blue, and Starbucks are examples of businesses that have succeeded in this regard.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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