Question
The Six Paths Framework in the Blue Ocean Shift challenges traditional practices in reconstructing market boundaries by encouraging teams to delve into on-the-ground research and generate actionable insights. Instead of adhering to existing industry constraints, the framework prompts teams to identify new opportunities where others see only competition-filled red oceans. This systematic approach is time-consuming but ultimately rewarding as it reveals hidden opportunities in the industry, thereby challenging and transforming traditional market boundaries.
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The next step in a Blue Ocean Shift involves systematically reconstructing market boundaries. This requires team members to really delve into on-the-ground research, so that they can generate insights that can be acted upon. In order to identify new opportunities where others see only red oceans, the team will systematically work through the Six Paths Framework, with each Path revealing key insights into the existing constraints and hidden opportunities in the industry. This is the most time-consuming step in the Blue Ocean Shift, but ultimately is the most rewarding.
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