The size of the audience directly affects the rates charged by social networks. Larger audiences mean more potential visibility for advertisers, which increases the value of the ad space. Therefore, social networks like Facebook, Google, and TikTok use a method known as dynamic pricing to charge customers different rates depending on how large of an audience they want to reach. Advertisers compete with each other for the best prices, and those willing to pay more get access to larger or more targeted audiences.
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or...
Download template