How does The Startup Way suggest creating an entrepreneurial culture within an organization?

The Startup Way suggests creating an entrepreneurial culture within an organization by starting with a limited number of projects and building from there. It recommends creating dedicated, cross-functional teams to undertake these pilot projects, and a growth board system to make quick, clear decisions about the projects presented to them. It also emphasizes on teaching these teams how to design startup experiments and how to measure the results. Finally, it advises to translate these new concepts into company-specific language and tools.

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Start with a limited number of projects and build from there. Create dedicated, cross-functional teams to undertake these pilot projects, and a growth board system to make quick, clear decisions about the projects presented to them. Teach these teams how to design startup experiments and how to measure the results. Finally, translate these new concepts into company-specific language and tools.

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The Startup Way

The Startup Way — released in early-October 2017 — is the continuation of the award-winning The Lean Startup — both written by Eric Ries. The Lean Sta...

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