The tactile experience of opening a product can greatly influence a customer's perception. It sets the tone for how the customer perceives the product. If the product is presented in a creative and professional manner, it can lead the customer to perceive the product as high-quality and well-made. On the other hand, if the product is presented in a slipshod manner, it can lead the customer to perceive the product as low-quality and poorly made.
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What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st century? Biographer Walter Isaacson raises the curt...
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People judge a product or a company by the signals it conveys. If a product is presented as slipshod, it will be perceived as slipshod. If the company presents them "in a creative professional manner, we will impute the desired qualities." These principles have been at the core of Jobs's approach to products. As Jobs recounted later, Markkula taught him that the tactile experience of opening an iPhone box will set the tone for how the customer perceives the product.