Question
The theory of competitor's response profile challenges existing practices in the field of competitive strategy by emphasizing the importance of understanding the strategic goals, moves, and potential responses of existing and potential competitors. This approach goes beyond traditional competitive analysis by not only considering the current state of competition but also predicting potential offensive moves and defensive capabilities of competitors. It encourages a more proactive and dynamic approach to strategy formulation.
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Understanding the strategic goals, moves, and potential responses of existing and potential competitors is essential to strategy formulation. There are four components to creating a competitor's response profile. Based on these four components, a competitor response profile can be created to detail possible offensive moves and defensive capability.
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