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In a strategic group analysis map, the y-axis represents the price and quality of a product or service. Higher points on the y-axis indicate higher quality and price, while lower points indicate lower quality and price. This allows for a visual representation of where competitors stand in terms of their product or service's price and quality.
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For instance, other dimensions to measure could be brand identity, distribution channels, quality or technology, level of vertical integration, or specific cost position or services offered. In this case, the y-axis represents price and quality while the x-axis highlights the geographic coverage of competitors, or how many locations they have throughout the world. You then group the players according to where they land and plot them on the map.
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Do you feel trapped to outdo competitors? Better strategies can build a stronger defense against competition and generate higher ROI on your strategic...
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