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Thinking in terms of arenas instead of industries helps in anticipating disruptions and spotting inflection points in business because it allows you to consider a broader range of factors and potential changes. An arena perspective considers the job to be done, the resources your business relies on, and who else is targeting those resources, regardless of whether they produce similar products. This broader view can help identify potential disruptions from outside your traditional industry boundaries, enabling you to anticipate and respond to changes more effectively.
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It is essential to think in terms of arenas and not industries because disruptions may occur due to shifts in other industries as well. Define your arena by looking at the job to be done, pool of resources your business relies on and what players target the same resources, even if they don't make products similar to yours.
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How can you foresee new growth opportunities and take advantage of the next inflection point? Distilled from decades of consulting expertise on innova...
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