Understanding and mastering core competencies can significantly enhance a business's strategy. Core competencies are the unique combination of resources and skills that a business possesses, which distinguishes it in the marketplace. By understanding these, a business can focus on its strengths and leverage them to gain a competitive advantage. This can lead to the development of unique products, services, or solutions that are difficult for competitors to replicate. Moreover, mastering these competencies allows a business to continuously improve and innovate, thereby staying relevant and successful in the ever-changing market.

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Core competencies introduce a combination of resources and skills that distinguish a business in its respective marketplace. It could be an organization's skills and knowledge base, managerial systems, or technical systems that form a series of values and norms. Core competency theory explains the success of household names like McDonald's, Walmart, Apple, and IKEA. All four brands have honed their mastery of core competencies to focus on what they do best even as they consistently reinvent themselves.(Slide 2)

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Core Competency Analysis

What positions your organization as a force to be reckoned with? Use our Core Competency Analysis deck to select, develop, and analyze the resources a...

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