Question
Zara's waste management framework aligns with sustainable fashion initiatives in several ways. Firstly, Zara has a repair and reuse program where customers can drop off used garments in store. This initiative not only reduces waste but also promotes the reuse of clothing. Secondly, Zara is planning to use 50% recycled material in all its new products after 2022. This will significantly reduce the demand for new raw materials, thereby reducing environmental impact. Lastly, Zara is considering the use of AI for calculating more accurate product volumes for delivery, which could potentially reduce waste from overproduction.
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First, Zara will need to brainstorm how to eliminate or reverse its waste problem. It already has a repair and reuse program to drop off used garments in store, so it can dedicate more budget to grow this initiative, and maybe even modify its e-commerce storefront to offer resale directly. For delivery, it could adopt AI to calculate more accurate product volumes. For product, now that it will aim for 50% recycled material in all its new products after 2022, it may need to adapt and modify its business model to charge more for a higher margin.
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