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Amazon's growth strategy has evolved significantly over the years. Initially, they focused on selling books online, but soon expanded to other products. They also experimented with different business models such as Amazon Auctions and zShops, which didn't work out as expected but provided valuable lessons. These experiences led to the creation of Amazon Marketplace, a platform for third-party sellers that has been very successful. Amazon has also diversified into other areas such as cloud computing with Amazon Web Services, and digital streaming with Amazon Prime Video and Music.
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Amazon Auctions, Bezos' answer to eBay, taught him that customers expected to pay a low, fixed price on Amazon but had a different mindset when bidding on eBay that didn't translate. The failed zShops proved too complicated for third-party sellers and customers but later evolved into the wildly successful Amazon Marketplace.
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Have you ever wondered how Amazon managed to grow from the first online bookstore to a global technology leader in just 20 years? Jeff Bezos' humble i...
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