The 4 Ps framework, which stands for Product, Price, Place, and Promotion, has adapted to the digital marketing era in several ways. Firstly, 'Product' now also includes digital products like apps or online services. 'Price' has become more dynamic due to online price comparisons and real-time adjustments. 'Place' is now less about physical location and more about gaining visibility on digital platforms where customers spend their time. Lastly, 'Promotion' has expanded to include digital marketing channels like social media, email, and content marketing.
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