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The book "Crossing the Chasm" has influenced the strategies of start-ups in managing their fleet vehicles by emphasizing the importance of understanding and addressing the needs of different market segments. Start-ups are encouraged to focus on early adopters first, who are more willing to take risks on new technologies like fleet management systems. Once they have successfully penetrated this market, they can then focus on the more pragmatic mainstream market. This approach helps start-ups avoid the "chasm" that can cause many to fail.
Asked on the following book summary:
How can the most cutting-edge start-ups fail? Start-ups fall to their death in the deep chasm that separates early tech adopters and the pragmatic mai...
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"Gate Tracker" to capture tag information from fleet vehicles entering or exiting the yard "Yardmaster" systems to connect yard workers to dispatch functions "Dockmaster" to read trailers arriving at dock doors RFID tags for each trailer RFID handheld terminals for vehicles and yard workers "Asset Management" software
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