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The book 'Methods of Persuasion' by Nick Kolenda has significantly influenced corporate strategies by providing insights into the psychology of persuasion. It has helped businesses understand how perception can be molded, which is crucial in marketing and sales strategies. For instance, the concept that higher priced items are perceived as having more value can be used to position products and services in the market. Moreover, the book's techniques can be applied in various areas such as customer engagement, negotiation, and employee motivation.
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Nick Kolenda is an entertainer who “reads minds” for a living. His apparent ability to read minds is a process of persuasion. Using proven methods of...
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A recent study by the California Institute of Technology illustrates how powerful perception is and how easy it is to mold. By creating a study that measured the relation between perception of quality and price, the group was able to prove that higher priced items are perceived as having more value. Twenty people who had an average knowledge of wine were brought together for a wine tasting. They sampled what they thought were five different brands of wine while being monitored with an MRI. The reality was that there were only three wines.
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