How has the concept of a balanced risk portfolio influenced corporate strategies?

The idea of footless pantyhose led to the creation of a billion-dollar company, Spanx, through the dedication and balanced risk-taking of its founder, Sara Blakely. She came up with the innovative idea and invested her entire savings into building the prototype. However, she also maintained a sense of security by keeping her full-time day job for two years while she worked on founding her company during nights and weekends. This approach allowed her to take extreme risks in the development of her product while offsetting them with extreme caution in her personal financial stability. Her efforts eventually paid off, making her the world's youngest self-made billionaire.

Traditional businesses like retail or manufacturing can apply the concept of a balanced risk portfolio by taking calculated risks in one area while maintaining stability in others. For instance, they could innovate and experiment with new product lines or business models, while ensuring the core business operations remain stable and profitable. This approach allows businesses to explore new opportunities without jeopardizing their existing operations. It's about balancing the pursuit of new, potentially lucrative opportunities with the need to maintain a stable and reliable business operation.