How has the concept of discovery-driven planning influenced corporate strategies or business models?

Discovery-driven planning has significantly influenced corporate strategies and business models by shifting the focus from results to activity and learning. This approach allows businesses to navigate the uncertainties and need for flexibility inherent in innovation. It enables the discovery of the real potential of a new venture as it develops, a potential that might remain undiscovered with conventional business planning.

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Conventional business planning cannot handle the uncertainty of results or the need for flexibility that are natural parts of innovation. Discovery-driven planning focuses on activity and learning rather than results. The real potential of a new venture is discovered as it develops, a potential that would remain undiscovered by conventional business planning.

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