The cost of Facebook ads has increased over the years. For instance, the average starting cost per 1000 impressions was around $5.12 in 2019, but it rose to $7.19 by May 2020. As of October 2021, the average cost per 1000 impressions is $11.
This question was asked on the following presentation:
Does your team need better ways to sell? Don’t miss your sales targets due to misqualified leads or poor sales controls. Extract from our compilation...
Go to dashboard to download stunning resources
DownloadText this question was asked on:
Since the pandemic accelerated online spending to $26.7 trillion in 2020, the average starting cost of 1000 impressions for a Facebook ad went up with it. For example, the average starting CPM in 2019 was around $5.12, but by May 2020, it had risen to $7.19. In October of 2021, Facebook's average CPM is $11. Now compare that to TikTok, which brings in $1.3 billion in annual ad sales. In 2020, Facebook generated around $84 billion. In fact, for every one dollar per user TikTok makes, Twitter makes five, YouTube makes seven, and Facebook and Instagram make nine.