Question
How has the inclusion of more European players impacted the popularity of basketball?
The inclusion of more European players in basketball, particularly in the NBA, has significantly contributed to the sport's popularity in Europe. This is because representation matters in sports. When fans see players from their region or country performing at a high level in a global league like the NBA, it can attract a whole new audience to the sport. This has helped basketball grow its following in Europe, making it a truly global sport.
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Compare cricket to basketball, which has 2.2 billion fans around the world. That's right behind cricket, but basketball has been able to grow its following in Europe thanks to the inclusion of more European players. China also is a massive market for the NBA, and has grown in prominence ever since Yao Ming joined the NBA (representation matters, as it can expose a whole new audience to your sport).
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